Sara Helders

Art Director centered on sports, fashion, beauty, and culture.
Based in Barcelona, collaborating globally.

Art direction for NSN’s Ambilight TV x FC Barcelona demo content production as part of the brand’s sponsorship. Directed on-site visual production and shooting with FC Barcelona first-team players Robert Lewandowski, Joan Garcia, and Ronald Araújo at Johan Cruyff Stadium, capturing the authentic match atmosphere during the Gamper Trophy.

Led the creative vision for player integration and collaborated on video shooting and editing. Defined visual guidelines and delivered assets that brought Ambilight’s technology to life through high-energy stadium footage, brand-aligned lighting effects, and immersive storytelling, increasing visibility across digital platforms.

Client
Ambilight

Agency
Never Say Never (NSN)

Year
2025