Sara Helders

Art Director centered on sports, fashion, beauty, and culture.
Based in Barcelona, collaborating globally.

Art direction and graphic design for Castañer, a heritage Catalan footwear brand, developed within Malabars as a recurring agency client. Led art direction for seasonal campaigns and limited collection collaborations, including the Diane von Furstenberg capsule, as well as tactical activations such as Black Friday and purpose-driven initiatives like Breast Cancer Awareness campaigns.

Executed graphic design across key digital assets, including campaign landings, newsletters, and social media content (posts, reels and stories). Ensured visual consistency across all brand applications while adapting the brand’s identity to both commercial and editorial-driven narratives, balancing Castañer’s craftsmanship heritage with a contemporary, fashion-forward approach.

Client
Castañer

Agency
Malabars

Year
2020 - 2023