Sara Helders

Art Director and Senior Graphic Designer centered on sports, fashion, beauty, and culture.
Based in Barcelona, collaborating globally.

Art direction and graphic design for a creative campaign celebrating the 15th anniversary of Andrés Iniesta’s historic goal in Johannesburg, developed in collaboration with Cervezas Victoria. The project centered on the launch of a special edition bottle, transforming a defining moment in Spanish football into a commemorative brand experience.

Led the visual direction across campaign assets, shaping a narrative rooted in nostalgia, pride, and collective memory. Developed a cohesive visual system applied across digital and video deliverables, ensuring consistency throughout the rollout, and contributed to the creation of campaign content from concept to execution, reconnecting audiences with an iconic moment.

Client
Cervezas Victoria

Agency
Never Say Never (NSN)

Year
2025