Sara Helders

Art Director centered on sports, fashion, beauty, and culture.
Based in Barcelona, collaborating globally.

Worked as Art Director and Graphic Designer for FC Barcelona global digital campaigns for the online e-commerce store, supporting product launches, kit releases, key dates, collaborations, and limited editions. Focused on translating the club’s identity into a cohesive digital ecosystem to enhance storytelling, engagement, and conversion.

Led the visual development of kit launches and other campaigns, creating assets across web banners, microsites, email marketing, and global digital formats. Ensured visual consistency with FC Barcelona’s brand guidelines while adapting designs across multiple formats, audiences, and languages.

Client
FC Barcelona

Agency
Malabars

Year
2023