Worked on the redesign of Oysho’s logotype to support the brand’s evolving positioning and new product lines. The approach preserved the original structure and proportions while refining the typography—simplifying organic details and sharpening edges to achieve a more precise and contemporary expression.
Developed in collaboration with Extra!, the project also included the definition of a new labeling system and a secondary typeface for brand communications.
Client
Oysho
Agency
Clase
Year
2018